Chapter 13 – E business
Ø The internet is a powerful channel that presents new opportunities for organization to;§ Touch customers§ Enrich products and services with information§ Reduce costs
Ø How do ecommerce and e business differ?§ Ecommerce – the buying and selling of goods and services over the internet§ E business – the conducting of business on the internet including, not only buying and selling, but also serving customers and collaborating with business partners
Industries Using E business
E BUSINESS MODELS
Ø E business model – An approach to conducting electronic business on the Internet
Business-to-Business (B2B)
Ø Electronic marketplace (E market place) – interactive business communities providing a central market where multiple buyers and sellers can engage in e business activities.
Business-to-Consumer (B2C)
Ø Common B2C e business models include;§ E shop – A version of retail store where customers can shop at any hour of the day without leaving their home or office§ E mall – consists of a number of e shops; it serves as a gateway through which a visitor can access other e shops
Ø Business types;§ Brick-and-mortar business§ Pure-play business§ Click-and-mortar business
Consumer-to-Business (C2B)
Ø Priceline.com is an example of a C2B e business modelØ The demand for C2B e business will increase over the next few years due to customer’s desire for greater convenience and lower prices
Consumer-to-Consumer (C2C)
Ø Online auctions§ Electronic auction (E auction) – Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically§ Forward auction – Sellers use as a selling channel to many buyers and the highest bid wins§ Reverse auction – Buyers use to purchase a product or service, selecting the seller with the lowest bid
Ø C2C communities include;§ Communities of interest – People interact with each other on specific topics, such as golfing and stamps collecting§ Communities of relations – People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts§ Communities of fantasy – People participate in imaginary environments, such as fantasy football teams and playing one-to-one with Michael Jordan
Ø The internet is a powerful channel that presents new opportunities for organization to;§ Touch customers§ Enrich products and services with information§ Reduce costs
Ø How do ecommerce and e business differ?§ Ecommerce – the buying and selling of goods and services over the internet§ E business – the conducting of business on the internet including, not only buying and selling, but also serving customers and collaborating with business partners
Industries Using E business
E BUSINESS MODELS
Ø E business model – An approach to conducting electronic business on the Internet
Business-to-Business (B2B)
Ø Electronic marketplace (E market place) – interactive business communities providing a central market where multiple buyers and sellers can engage in e business activities.
Business-to-Consumer (B2C)
Ø Common B2C e business models include;§ E shop – A version of retail store where customers can shop at any hour of the day without leaving their home or office§ E mall – consists of a number of e shops; it serves as a gateway through which a visitor can access other e shops
Ø Business types;§ Brick-and-mortar business§ Pure-play business§ Click-and-mortar business
Consumer-to-Business (C2B)
Ø Priceline.com is an example of a C2B e business modelØ The demand for C2B e business will increase over the next few years due to customer’s desire for greater convenience and lower prices
Consumer-to-Consumer (C2C)
Ø Online auctions§ Electronic auction (E auction) – Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically§ Forward auction – Sellers use as a selling channel to many buyers and the highest bid wins§ Reverse auction – Buyers use to purchase a product or service, selecting the seller with the lowest bid
Ø C2C communities include;§ Communities of interest – People interact with each other on specific topics, such as golfing and stamps collecting§ Communities of relations – People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts§ Communities of fantasy – People participate in imaginary environments, such as fantasy football teams and playing one-to-one with Michael Jordan
EBUSINESS BENEFITS AND CHALLENGES
Ø E business benefits include;§ Highly accessible§ Increased customer loyalty§ Improved information content§ Increased convenience§ Increased global reach§ Decreased cost
Ø E business challenges include;§ Protecting consumers§ Leveraging existing systems§ Increased liability§ Providing security§ Adhering to taxation rules
Ø There are numerous advantages and limitations in e business revenue models including;§ Transaction fees§ License fees§ Subscription fees§ Value-added fees§ Advertising fees
MASHUPS
Ø Web mash up – A Web site or Web application that uses content from more than one source to create a completely new services§ Application programming interface (API) – A set of routines, protocols, and tools for building software applications§ Mash up editor – WSYIWYGs (What You See Is What You Get) for mash ups
Ø E business benefits include;§ Highly accessible§ Increased customer loyalty§ Improved information content§ Increased convenience§ Increased global reach§ Decreased cost
Ø E business challenges include;§ Protecting consumers§ Leveraging existing systems§ Increased liability§ Providing security§ Adhering to taxation rules
Ø There are numerous advantages and limitations in e business revenue models including;§ Transaction fees§ License fees§ Subscription fees§ Value-added fees§ Advertising fees
MASHUPS
Ø Web mash up – A Web site or Web application that uses content from more than one source to create a completely new services§ Application programming interface (API) – A set of routines, protocols, and tools for building software applications§ Mash up editor – WSYIWYGs (What You See Is What You Get) for mash ups
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